We recently worked with an agency supporting the national Smokefree Initiative sponsored by Health and Human Services. They wanted two sketch animation videos about quitting smoking that would feature real smokers’ stories about how they quit smoking. “And,” they added at the end of our scoping call, “you can’t use any images of cigarettes, butts, people smoking or smoke in the videos.” Hmmm. What do they say about constraints as catalysts for creativity? Our solution was to use the color grey (inspired by the color of a smoker’s lung) to visually identify a character as a smoker. When the character is able to quit smoking, the grey disappears. It’s subtle, but I think it’s a great visual solution. You can check out the final results in the sketch animations (sometimes called whiteboard videos or video scribes) below.
Lane Change Consulting is a consultancy based in San Francisco specializing in graphic facilitation and team effectiveness. We design and facilitate strategic, collaborative conversations that create clarity, focus and engagement in organizations. We can be reached at email@example.com.