It’s Valentine’s Day so it’s only fair to admit that I’ve fallen in love with a book called The Sketchnote Handbook by Mike Rhode. Mike came to the annual IFVP conference last year to talk about sketchnoting, which is a term he coined for creating real-time visual notes of conversations, lectures, etc. using text and images. Mike’s sketchnotes are beautiful and engaging … and a whole lot like graphic recording, except they’re created in small scale in notebooks and journals, and graphic recording happens on large pieces of paper. So his book, which has tons of great tips for learning how to get started in sketchnoting, is also a great guide for us graphic recorders.
I love graphic recording because the audience sees what’s being created on the paper and is therefore involved in the process. Lately, however, I’ve been venturing into Mike’s small-scale world with a series of sketches for DoubleClick I did on my iPad. Here are two sketches that were posted on the DoubleClick Advertiser blog in the past few weeks:
The client’s goal for these sketches is to encourage people to watch the accompanying 20-minute-long Google hangout by providing them with a summary of what the speakers talk about in the hangout. It’s a visual teaser for the videos. I don’t know about you, but I’m not going to commit to watching a 20-minute video if I’m not sure about the utility, so I thought this was a smart use of the sketches by the client to promote the hangouts.
Using the sketches in this way makes me think about how we are all sharing information visually so much more these days. Don’t tell me about your new couch, send me a picture! Don’t make me read anything about the economy, send me an infographic! I’m waiting for the app that will sketchnote my incoming emails so I easily see what’s really important. Now that would be handy.